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LEADERSHIP FOR RESILIENT ENTREPRENEURS
Why I Am Hiring Military Guys
Mission focus, adaptability, and speed — key traits for today’s complex and volatile world. That’s why I am hiring military guys.
Outing yourself as a military guy is not always well-perceived in the business world. Nevertheless, I do it. I am an active reserve general staff officer in the Swiss Armed Forces, and at the same time, I am the Founder & CEO of Yonder, a B2B SaaS company.
I am not the only military guy in the company. One of my co-founders was an active reserve officer in the National Emergency Operations Centre, and our employees include a former infantry platoon leader and an RAF Tornado navigator.
The parallels between business and the military are often discussed in the business media, but I want to focus on two very specific aspects that I believe are most relevant in a company of 20 people: mission first, and surviving in a complex world.
Mission First
Both business and the military have clear strategic missions: Businesses should make money, and armies should bring home victory.
