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LIFE HACKS FOR RESILIENT ENTREPRENEURS
The Reality of Digitization: It’s A Marathon, Not a Sprint
Humans have the strange trait that they can get used to everything if there is no way around it, but they don’t change a single inch if they don’t have to.
Change has never been so fast as today. Technology is advancing exponentially. AI will change every single business and every single job.
Really?
Technology might be changing faster than ever before, but the humans using technology are still the same as in previous generations — they are humans. Humans have the strange trait that they can get used to everything if there is no way around it, but they don’t change a single inch if they don’t have to.
Now, what does this have to do with digitization?
Let’s look at some real-life examples from Yonder, a B2B SaaS company delivering software for digital documentation. Easy sell, right? Well, not quite. Let’s look into it in more detail.
Life-and-Death: Change Is Fast
Imagine you’re a Ukrainian soldier, sitting in a trench in the Donbas. Enemy drones hum above your head, they can even…
