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INSPIRATION FOR RESILIENT ENTREPRENEURS
Sister Republics in Business: Spotting The Differences Between Switzerland And The U.S.
A Swiss entrepreneur’s view on the U.S. market for growing a startup
Sister Republics—that’s what Switzerland and the United States are sometimes called. The term highlights the two countries' shared views on liberty, self-governance, and federalism.
As a proud Swiss citizen and well-traveled entrepreneur, I certainly see the similarities between the two countries. But as always, things aren’t black and white, and similarities always come with differences.
Let’s examine some of them in an entrepreneurial context, leveraging my experience as the Founder and CEO of Yonder, a B2B SaaS company.
1. Market Size
Switzerland is a small country, which means it has a small market. In contrast, the United States is the largest single market in the world.
When you start a company out of nothing, getting started in the largest market in the world has obvious benefits, especially when your product is designed for regulated markets such as aviation.
