Recruiting takes real focus. While this true for any tech company, when you don’t have a household brand name or public equity and outsized perks to offer, the mission, the people and the opportunity matter even more. More than ever, people care about what they work on, who they work with and what opportunities they will have to grow. You need to have a noble mission, a great team culture and boundless opportunity for growth to recruit top tech talent. It is as much about having an exciting vision that is compelling as it is about the actual business and product that people will work on. In addition to the potential equity upside, personal growth potential and opportunity for impact are key reasons people will choose to join a startup. You need to make it clear to candidates how you will deliver an amazing career experience for them.
