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INSPIRATION FOR RESILIENT ENTREPRENEURS
How to Identify the Military Guys in Daily Life: Spot Them by Their Attitude, Not Their Uniform
Even if you think they live in hierarchies, the reality is very simple in the trenches: One for all, all for one. Everybody’s effort is required to succeed. Just like in a startup.
At the Yonder office, military uniforms are a common sight. As the Founder & CEO, I am still an active reserve officer in the Swiss Armed Forces, and so are some of our team members. It’s not uncommon to come by the office for an important meeting during a period of duty in uniform or to spend the morning in the office and the afternoon at a military planning conference.
However, there are more military guys in our company than people wearing uniforms. One of my co-founders is an ex-military guy (we went through conscript training together some 25 years ago), one of our account managers is an ex-Tornado navigator from the Royal Air Force, another one is an ex-infantry platoon leader.
Working with those guys for many years, here is the simple truth: You don’t spot the military guys by their uniform, but by their attitude.
