Member-only story

Entrepreneurs Build Something Out of Nothing

A hitchhiker’s guide to the development of a company

Tom Vogel
4 min readJul 5, 2022
Hands and pen, with no piece of paper
Photo by Kelly Sikkema on Unsplash

What does an entrepreneur do all day long? Building something out of nothing.

Every business starts with bootstrapping. The founders sit down and decide they will try to solve a problem. For us, it started with my co-founder Marc and myself sitting down in my living room on labor day 2014. On the day others demonstrated for more pay and more workers’ rights, the two of us decided to forgo our salaries and our spare time.

Why?

Because we wanted to solve a problem. Because we wanted to create something out of nothing.

We still didn’t know exactly what problem we would solve, but we had that inner desire to contribute our part to the entrepreneurial universe. It took us some time to iterate towards the problem of information overload in controlled documents.

To illustrate this journey, I will use our sales pitch deck. Looking back, I am pretty embarrassed with what we started with — but that’s a good sign; if you’re not embarrassed later on, it means you were too slow.

Anyway, here are some steps on our pitch deck hitchhike.

21st January 2018. Big Bang plus zero seconds. Here is the initial problem we…

--

--

Tom Vogel
Tom Vogel

Written by Tom Vogel

Practical insights on entrepreneurship & resilience. Subscribe: https://tomvogel.kit.com/resilient-entrepreneur

No responses yet